For years, Lee and Beth Hitzfield ran their family farm in the conventional way (row crops and a confinement hog operation) and sold their products to big food corporations like Tyson Foods.
When, in the early 1990s, their growing family — yes, they really do have seven sons — encountered a health issue, the Hitzfields embarked on an educational journey. How may the industrial food-system be affecting the health and well being of consumers? They grew more convinced that the prevailing approach to food production resulted in low nutrition and poor-tasting food that was contributing to the rise of poor health, obesity and chronic diseases in the general population.
“We believe that every person should take personal responsibility for his or her own health and the health of his/her family by learning and observing the positive and negative effects that food has on the human body and take the necessary steps to secure healthy sources of nourishing foods,” said Lee Hitzfield.